SARA ALSEINI

Strengthened IKEA's brand uniqueness and consistency by expertly applying graphic communication principles across all visual assets and campaigns.

Ensured seamless operations within the graphic communication department through meticulous adherence to routines and responsibilities.

Identified and capitalized on commercial opportunities, directly contributing to the organization's financial results and overall success.

Developed and implemented engaging visual merchandising strategies, enhancing customer experience and influencing purchasing decisions.

Served as a key project assistant, supporting diverse organizational initiatives to ensure timely and effective execution.

Produced engaging visual content, including photography and video, for marketing and promotional materials, significantly boosting brand outreach.

Supported the graphic HR department by ensuring consistent and high-quality visual communication across the organization.

Played a key role in developing and implementing impactful range presentations and store communication strategies for IKEA.

Utilized the IKEA mechanical sales system to optimize customer experience and directly contribute to increased sales performance.

Collaborated with cross-functional teams to ensure visual consistency and strategic alignment across all in-store communications.

Designed compelling logos, posters, and visual merchandising materials that directly supported company branding initiatives.

Assisted senior designers in the creation of various graphic assets, gaining practical experience in design software and workflows.

Contributed to the successful execution of marketing campaigns through the timely delivery of high-quality visual content.